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Classic Political Ads

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Welcome to the Political Advertising Law Web Site. This page takes a look at some of the most controversial - as well as some of the most effective - political television commercials in United States history. Be sure to check out our powerful Presidential Election 2008 News feature. And click here for links to all of the major presidential hopefuls' campaign websites.

The first controversial political ad from past elections is the classic "Daisy Girl" political ad from Lyndon Johnson's 1964 presidential campaign. It shows a little girl pulling out daisy petals in a field, with birds chirping and all is seemingly well. She reaches nine petals, but then the countdown begins - 10-9-8-7-6-5-4-3-2-1-0 - and an atom bomb explodes and its mushroom cloud appears. The LBJ's voiceover warns that, "These are the stakes.: To make a world in which all God's children can live. We must either love each other or we must die."

Another controversial political ad is the so-called "Willie Horton" political ad that ran during the 1988 presidential campaign:

The next political ad is not controversial at all. In fact, it's quite simple and straightforward. It's one of John F. Kennedy's political ads that ran during the 1960 presidential election campaign:

Additional Classic Political Ads Are Found Below

A more recent controversial political ad was the Michael J. Fox stem cell political ad. This was the highly effective McCaskill for Missouri TV ad that ran during the election campaign for the U.S. Senate.

In a more humorous vein is the David Zucker Albright Ad:

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JLCom Publishing Co., LLC is the publisher of Advertising Compliance ServiceÔ. For over 27 years, Advertising Compliance ServiceÔ has been the authoritative, comprehensive source of information for advertising lawyers as well as advertisers and advertising agencies -- and their attorneys -- in the advertising law area. In-house counsel and outside counsel alike regularly rely on Advertising Compliance ServiceÔ. One of the 27 areas regularly covered by this newsletter/reference service is Tab #20, Political Ads.

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